Medical Alert Services: High Pressure Sales Tactics

A friend just bought a particular medical alert system for her mother.

If you’re not familiar with this system, it’s the classic “I’ve fallen and I can’t get up” setup.

You wear a pendant or piece of jewelry with a button on it. If you have an emergency you press the button and a plug-in unit (something like an answering machine) dials an emergency response center.

Theoretically, a trained agent gets on the phone and determines if you have a medical emergency. They summon help if you do.

The company she bought from is one of the biggest names in this market, as far as I can tell. Since my friend mentioned it, I checked it out.

Now, I don’t have one of these systems, and I haven’t spoken to anyone who has had a good or bad experience (my friend’s mom just installed hers).

But I went to their website and got yucked out. Here’s why:

1. The sales pitch is based on fear. They show a scary video of a home invasion to get you feeling frightened and vulnerable
2. There’s no pricing information on the web page
3. There’s no refund or cancellation info on web page
4. You have to give your phone number to get a brochure
5. You have to sign up for a 3-year contract that can’t be canceled.
6. There’s steep sign up and installation fee ($195 to $500, depending who you talk to)

But it gets worse. There are dozens and dozens of complaints on the internet about this company. Now, that doesn’t mean that it’s necessarily a bad company. Some people will complain about anything. But there certainly are a lot of people who feel ripped off.

Apparently they use very high pressure sales tactics.

There’s a competitor. Actually, there are several. Do your research before you buy from a company that sells based on fear, and which locks you in to long term contracts.

There are also services which don’t have a monthly fee at all.

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